Byron Bay is a town in the state of New South Wales on the eastern most point of the mainland of Australia. The town is the nucleus of Byron Shire, which has in excess of 30,000 people (ABS est. 2003). Captain James Cook named the area Byron after John Byron.

Byron Bay is located about 800 km north of Sydney and 200 km south of Brisbane. Cape Byron, a headland adjacent to the town, is the eastern-most point of the continent of Australia, and is part of a giant volcanic crater. The Cape Byron lighthouse was opened in 1901m, and has the most powerful beacon in Australia. The town has several beautiful beaches and it is a resort popular with both domestic and international tourists, including backpackers, who travel along the Australian coast.

The town is popular with residents from all socio-economic backgrounds and walks of life. It is famous for its laid back and alternative lifestyle, but also has a higher proportion of Baby Boomers (27%) than any other town in Australia. Events such as yoga retreats, pagan gatherings, raves and music fesitvals, including the East Coast Blues & Roots Music Festival and Splendour in the Grass, are based in Byron Bay. The area is also noted for its wildlife, with the whale watching industry a significant contributor to the local economy.

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